亚贝芙推出洗养护产品系列 科技生活从头开始

Core Insights - Beijing Saiweisen International Biotechnology Co., Ltd. launched a new hair care product line, YABELVER, focusing on oil control and dandruff removal, featuring products like shampoo, hair essence, scalp cleansing gel, and scalp essence [1] - The Chinese hair care market is evolving beyond traditional channel and traffic reliance, entering a phase that addresses consumer pain points, with intensified competition and a noticeable trend towards biotechnology [1] - The market for hair care products is projected to reach 89.995 billion yuan in 2024, reflecting a year-on-year growth of 59.32%, making it the fastest-growing category in the cosmetics sector [1] Industry Trends - The hair care market is characterized by four key focus areas: oil control, dandruff removal, itch relief, and hair loss prevention, prompting companies to develop products that address these consumer needs [1] - Despite the crowded market with numerous brands competing on differentiation, few have established high barriers to entry in terms of research and quality [2] - The surge in new product launches, exceeding 50%, indicates a competitive landscape driven by efficacy segmentation and ingredient upgrades [1] Company Insights - YABELVER's shampoo features multiple core oil control ingredients that inhibit excessive sebum production and combat Malassezia infections, effectively addressing oily scalp and dandruff issues [2] - The product line utilizes gentle surfactants and is free from silicone and lauryl alcohol, promoting a refreshing scalp experience and voluminous hair [2] - YABELVER's research team operates its own laboratory and comprises members with advanced degrees, ensuring that the core research and development processes are fully in-house [2]