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“小鹏汽车曾一年换血十余位高管!”何小鹏亲述创业“至暗时刻” 称汽车行业淘汰赛还有五年
Mei Ri Jing Ji Xin Wen·2025-08-26 08:41

Core Insights - The episode of "The Crossroads of Luo Yonghao" features He Xiaopeng, CEO of Xiaopeng Motors, discussing his entrepreneurial journey from financial freedom to the challenges faced in the automotive industry [2] Group 1: Company Background - He Xiaopeng co-founded UCWeb and achieved financial freedom through it, considering various paths to wealth, including entrepreneurship [2] - Xiaopeng Motors originated from Guangzhou Chengxing Intelligent Automotive Technology Co., founded in 2014 with several notable investors [3] Group 2: Naming and Branding - The company initially intended to name itself "Chengzi Motors," but due to trademark issues, it was renamed "Xiaopeng Motors," leveraging He Xiaopeng's reputation [5] - There has been ongoing debate about the appropriateness of using the founder's name for the brand, with suggestions to change it to improve sales [5] Group 3: Organizational Changes - He Xiaopeng undertook significant personnel changes during a challenging period for the company, replacing several executives while maintaining a friendly atmosphere [6] - The company faced substantial challenges, with a notable decline in sales before implementing changes that eventually led to recovery [6] Group 4: Financial Performance - Xiaopeng Motors reported a total revenue of RMB 18.27 billion for Q2 2025, a 125.3% increase year-over-year and a 15.6% increase quarter-over-quarter, marking a record high for a single quarter [7] - The automotive sales revenue reached RMB 16.88 billion, reflecting a 147.6% year-over-year increase [8] Group 5: Industry Outlook - He Xiaopeng believes that the automotive industry in China is still in a phase of elimination, predicting that only about five companies will remain after five years [9] - The CEO emphasizes the need for continuous improvement and learning from competitors, indicating that all companies face challenges despite their current successes [10]