Core Insights - The pet medicine market in China is entering a transformative phase driven by the growing pet ownership and the increasing awareness of scientific pet care [2][3] - The domestic pet medicine market is expected to see the pet business segment exceed 50% by 2025, indicating a shift from traditional livestock to pet-focused products [3] Market Competition - The current pet medicine market is characterized by intense competition and fragmentation, with many companies vying for market share [4] - Price wars have emerged due to an influx of products, leading to significant market value compression, with some products priced as low as 9.9 yuan [4] - Companies must adapt to a variety of sales channels, including online platforms and physical stores, to survive in this competitive landscape [4] Innovation Strategy - Chinese pet medicine companies have closed the technological gap with international giants, with a focus on practical innovation rather than chasing new technology for its own sake [5][6] - The market for innovative pet medicines is expected to grow, with a focus on high-demand areas such as parasitic treatments and skin diseases [6] - The willingness of pet owners to spend on common medications like vaccines is significantly higher compared to niche treatments, influencing product development strategies [5] International Expansion - The domestic pet medicine market lacks a "blue ocean" strategy, prompting companies to look for growth opportunities abroad [7] - Companies face challenges in international markets due to reliance on product agents and the need for brand establishment rather than just product export [7] - The company has a competitive advantage due to its established global trade network, facilitating entry into Southeast Asian markets [7][8] Regulatory Challenges - Entering new markets requires significant investment in meeting local regulatory standards, which can be resource-intensive and time-consuming [8] - To penetrate the European and American markets, companies must comply with stringent standards and certifications, necessitating the establishment of independent production lines [8][9]
从“仿制药跟跑”到“创新药并跑” 海正动保积极拥抱品牌出海
Xin Hua Cai Jing·2025-08-26 08:41