Quan Jing Wang·2025-08-26 09:12Industry Overview - The understanding of "home" is shifting from basic functionality to a focus on quality living experiences, emphasizing a multi-dimensional integration of functionality, aesthetics, health, and emotional connection [1] - The home furnishing industry is entering a deep adjustment phase alongside the real estate market, with a significant increase in company cancellations, totaling 149,000 in 2024, a 24% increase from 2023 [1] - The market share of leading brands is increasing, highlighting a pronounced Matthew effect in the industry [1] Company Collaboration - A strategic partnership between Xilinmen and Shangpin Home has been established for 11 years, culminating in the launch of a co-branded star-rated sleep mattress, aimed at providing a high-quality overall home experience [1][2] - Xilinmen has empowered Shangpin Home's whole-house customization system with AI sleep technology, creating a "bedroom star-rated customization" ecosystem and achieving over one million mattress sales [2] Technological Advancements - Xilinmen has invested over 1.2 billion yuan in R&D over the past decade, holding 2,441 effective patents, ranking among the top 10 global mattress patent applicants [2] - The establishment of a joint research center with Tsinghua University aims to deepen the application of AI in sleep monitoring and management [3] - Xilinmen is transitioning from traditional home manufacturing to a focus on smart health services, offering core capabilities such as AI algorithms and health management modules to partners [3] Market Strategy - Shangpin Home, a leader in the custom home furnishing industry, has launched a "whole-house star-rated customization" strategy, aiming to bring five-star hotel experiences into homes [4] - The integration of various resources, including soft furnishings and appliances, enhances the aesthetic and experiential quality of home environments [4] - Shangpin Home's "AI good design" system can generate high-quality customization plans within 48 hours, significantly improving efficiency and precision in meeting diverse family needs [4] Future Outlook - The collaboration between Xilinmen and Shangpin Home serves as a reference for the industry in exploring the integration of AI and home furnishing [4] - The industry is expected to see more companies focusing on user-centric approaches, seeking collaboration and innovation amidst the trends of AI and smart manufacturing [4]