IMS(SH:600556) Ge Long Hui A P P·2025-08-26 09:17Core Viewpoint - The report from Open Source Securities indicates that Tianxiaxiu's net profit attributable to shareholders for H1 2025 is 36 million (down 19.3% year-on-year), primarily due to market environment impacts and a reduction in business scale, despite an increase in gross margin to 19.1% (up 1.5 percentage points) due to enhanced management of the industry chain [1] Business Performance - As of H1 2025, the WEIQ influencer marketing platform has accumulated 219,000 registered merchant clients, an increase of 11,000 compared to the end of 2024, with a total of 3.545 million influencer accounts [1] - The company is exploring influencer value gaps and extending its services through WEIQ, with initiatives like IMSOCIAL Accelerator, TOPKLOUT, and Tianxiaxiu Education aimed at influencer commercial services [1] International Expansion - The company has integrated domestic and international influencer resources, establishing overseas offices in locations such as Hong Kong and Tokyo, and forming a "one-stop" overseas marketing team to cover comprehensive brand strategy services [1] - The company has served clients across various categories, including 3C and internet sectors, and has engaged with major global social media platforms like TikTok [1] Future Outlook - The synergy between AI empowerment, overseas business, and core operations is expected to support the company's future growth [1] - The company is optimistic about the performance recovery driven by AI, international expansion, and innovative business initiatives, maintaining a "buy" rating [1]