Group 1 - The core theme of the news is the rising enthusiasm for consumption among young people during the Qixi Festival, with various promotional activities launched by Fenqile Mall to attract consumers [1][3]. - Fenqile Mall has introduced a themed event "Qixi Gift Season × Love Price Reduction," offering exclusive coupon packages that can save up to 1200 yuan, with discounts on popular products in beauty, digital, and gold categories [1][3]. - The platform is implementing a multi-day promotional strategy, featuring daily rotating themes and various discounts, including a 500 yuan general discount coupon package and small payment reduction coupons tailored to different consumer needs [1][3][4]. Group 2 - Beauty and skincare gift sets are highlighted as popular gifts during the Qixi Festival, with Fenqile Mall collaborating with major brands like Lancôme, Chanel, and YSL to offer significant discounts [3]. - The platform has launched an official quality inspection service to address concerns about counterfeit products, ensuring a 100% authenticity rate for nearly 95% of physical product orders [3]. - Fenqile Mall has been optimizing its supply chain and enhancing operational models such as "Zhenpin Hui," "Factory Store," and "Self-operated" to provide consumers with more cost-effective shopping options [4].
七夕浪漫经济升温 分期乐商城“为爱放价”助阵年轻消费
Xin Lang Zheng Quan·2025-08-26 09:15