Ge Long Hui A P P·2025-08-26 09:20Core Insights - Aiyingshi reported a net profit attributable to shareholders of 46.74 million yuan for the first half of 2025, representing a year-on-year growth of 10.17% [1] - The company emphasizes shareholder returns with a proposed cash dividend of 1.3 yuan per 10 shares, resulting in a dividend payout ratio of 38.53% [1] Store Expansion and Strategy - Aiyingshi opened 35 new stores and closed 23 stores in the first half of 2025, ending the period with a total of 487 stores, primarily concentrated in East China, Central China, and South China [1] - The company has signed contracts for 30 additional stores to be opened in 2025, accelerating its store expansion strategy [1] - Aiyingshi is implementing a dual-track expansion strategy focusing on "core regional cities + key business districts," targeting high-traffic cities like Changsha [1] Operational Improvements - The company has successfully developed a sixth-generation standardized store model, enhancing customer acquisition capabilities and operational efficiency, with foot traffic and sales increasing by nearly 20% year-on-year [1] - Aiyingshi's collaboration with Bandai is expected to open up new retail growth opportunities through IP [1] Financial Forecast - Based on the accelerated store openings, Aiyingshi has slightly raised its profit forecasts, expecting net profits attributable to shareholders of 135 million yuan, 168 million yuan, and 204 million yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 20, 16, and 13 times [1]