市值重回千亿，蔚来又行了？

Core Viewpoint - NIO has experienced a significant turnaround in its market reputation, with its stock price increasing by 80.88% from July 1 to August 26, reaching a market capitalization of 110 billion HKD [1] Group 1: Stock Performance and Market Sentiment - NIO's stock price had previously dropped to a low of under 60 billion HKD on April 9, reflecting a volatile first half of the year [1] - Internal optimism among NIO employees has increased due to the recent stock price surge, although some employees still face challenges in recouping their investments [1] Group 2: Product Launches and Pricing Strategy - The launch of the new model, the L90, on July 31 has generated positive attention due to its spaciousness, technology, and competitive pricing [1] - The new ES8 model has a pre-sale price ranging from 416,800 to 456,800 CNY, which is nearly 90,000 CNY lower than the previous model's starting price [2] - NIO aims to attract customers from competitors like AITO by offering a more competitive price for the ES8, which is cheaper than similar models from AITO [3] Group 3: Competitive Landscape and Market Strategy - NIO's price reduction strategy is a response to increased competition in the electric vehicle market, with competitors like Xpeng and Leapmotor gaining traction [4] - The company has adjusted the price of its 100 kWh battery pack from 128,000 CNY to 108,000 CNY, reflecting a broader strategy to maintain competitiveness across its product line [5] - NIO's shift from a "no price cut" policy to a more flexible pricing strategy indicates a pragmatic approach to market challenges, focusing on production capacity and delivery efficiency [5]