飞猪：暑期游订单均价同比增长9.9%，“演出+旅行”热度高

Group 1 - The core viewpoint of the articles highlights a strong demand for travel during the summer of 2025, with significant growth in orders for flights, hotels, car rentals, and local activities abroad, indicating a trend towards quality travel experiences with an average order price increase of 9.9% compared to last year [1] - The increase in student and family travelers has led to a surge in interest in cultural and entertainment experiences, with events like ChinaJoy 2025 driving hotel and attraction searches in nearby areas [1] - Theme parks remain a favorite among families, with popular destinations including Shanghai Disneyland, Beijing Universal Resort, and various other theme parks seeing high consumer interest [1] Group 2 - Traditional towns and cultural sites have also performed well, with platforms reporting a doubling of order volumes for locations like Zhejiang Jiaxing Puyuan and Guangdong Jiangmen Chikan Ancient Town compared to last year [2] - The student demographic is increasingly active in travel, with a notable rise in average order prices by 15.1%, suggesting a preference for higher quality and more immersive travel experiences among university students [2] - The introduction of AI travel planning tools has gained traction, with more users utilizing AI to plan and book their trips, reflecting a shift in consumer behavior towards technology-driven travel solutions [2]