Core Insights - The pet industry in China is experiencing significant growth, driven by rising disposable income, an expanding pet owner demographic, and consumption upgrades [2][5][16] - The 27th Asia Pet Expo in Shanghai set new records, attracting over 130,000 professional visitors and more than 390,000 pet enthusiasts, with over 2,600 exhibitors [1][5] - The market for pet consumption reached 300.2 billion yuan, a 7.5% increase from 2023, with pet food accounting for 52.8% of the market share [5][16] Industry Trends - The number of urban pet owners is projected to reach 76.89 million by 2024, a 2.4% increase from 2023, with pet dogs and cats also showing growth [2] - Major pet companies reported substantial revenue growth in the first half of 2025, with Guobao Pet achieving a revenue of 3.221 billion yuan, up 32.72% year-on-year [5][10] - The pet industry is witnessing four key trends: the rise of domestic brands, increased penetration and consumption upgrades, higher market concentration, and the importance of supply chain and product quality [5][6] Competitive Landscape - The competition in the pet food market is shifting from price and channel competition to brand competition, with a focus on proprietary brands [8][10] - Sales expenses for leading companies have increased significantly, with Guobao Pet's sales expenses rising by 47.34% to 680 million yuan [10] - E-commerce platforms are evolving, with brands increasingly focusing on data-driven strategies for marketing and sales [8] Technological Innovations - The Asia Pet Expo showcased the world's first pet smartphone, PetPhone, which supports AI real-time communication and health monitoring [11][12] - The integration of technology in pet care is redefining the value of pet tech products, emphasizing emotional interaction [12] Growth of Pet Insurance - The pet insurance sector is rapidly growing, with ZhongAn Online reporting a total premium scale of approximately 563 million yuan, a 51.3% increase [14][16] - The pet insurance market in China is expected to reach 3.2 billion yuan by 2025, with a projected penetration rate of nearly 10% [16]
能给主人“打电话”的宠物智能手机也来了!宠物产业3000亿元市场大爆发,行业上市公司“涨”声一片
Mei Ri Jing Ji Xin Wen·2025-08-26 10:01