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何小鹏登上罗永浩节目,亲述创业至暗时刻 !“好多朋友劝我给小鹏汽车改名”,他表示汽车行业淘汰赛还有五年
Mei Ri Jing Ji Xin Wen·2025-08-26 11:22

Core Insights - The episode of "The Crossroads of Luo Yonghao" features He Xiaopeng, CEO of Xiaopeng Motors, discussing his entrepreneurial journey from financial freedom to the challenges faced in the automotive industry [1][2]. Company Background - Xiaopeng Motors originated from Guangzhou Chengxing Intelligent Automotive Technology Co., founded in 2014 by He Xiaopeng and several other tech entrepreneurs, initially as an investment venture [2]. - The company was originally intended to be named "Chengzi Motors," but due to trademark issues, it was renamed "Xiaopeng Motors," leveraging He Xiaopeng's reputation in the internet sector [4]. Challenges and Adjustments - He Xiaopeng faced significant pressure to rename Xiaopeng Motors during periods of low sales, with suggestions that a name change could boost sales [4]. - Following the unsuccessful launch of the Xiaopeng G9, the company underwent extensive organizational restructuring, replacing several executives to address operational challenges [5]. Financial Performance - Xiaopeng Motors reported a total revenue of RMB 182.7 billion for Q2 2025, marking a 125.3% increase year-over-year and a 15.6% increase from Q1 2025, achieving a record high for a single quarter [6][7]. - The automotive sales revenue reached RMB 16.88 billion, reflecting a 147.6% year-over-year increase [7]. Market Outlook - He Xiaopeng believes that the automotive industry in China is still in a phase of elimination, predicting that only about five companies will remain after a five-year period of competition [8]. - He emphasizes the need for continuous improvement and learning from competitors, indicating that confidence among car manufacturers may be misplaced [9].