Core Insights - Jones Soda Co. has launched a limited-time 12-pack variety case in select Costco locations across the Southeast U.S. and Puerto Rico, expanding its club channel presence [1][2] - The 12-pack includes four popular flavors: Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade, packaged in 12 oz glass bottles, aiming to attract both loyal customers and new shoppers [2][3] - The launch is part of a broader retail growth strategy, which includes diversifying the product portfolio with new offerings like Pop Jones and Zero Sugar formats to meet evolving consumer preferences [4] Strategic Regional Entry - The Southeast launch targets key Costco locations in Georgia, Florida, North & South Carolina, Tennessee, Alabama, and Puerto Rico, indicating a strategic entry into eight markets [3][7] - The CEO of Jones Soda Co. highlighted strong consumer demand for differentiated beverage options in the club channel, emphasizing the scalability of the brand in a premium multipack format [3] Growth Platform - The expansion into Costco is aligned with the company's strategy to grow its footprint in high-velocity retail environments, including grocery, specialty, convenience, and direct-to-consumer channels [4] - The company aims to enhance its market presence by leveraging its unique brand identity, which includes clean label credentials with real cane sugar and no high fructose corn syrup [8]
JONES SODA CO. EXPANDS CLUB CHANNEL FOOTPRINT WITH SOUTHEAST COSTCO LAUNCH
Prnewswireยท2025-08-26 11:30