汉朔科技：2025年上半年全球零售数字化需求呈持续增长趋势

Core Insights - The global demand for retail digitization is expected to continue growing, particularly for electronic shelf label (ESL) solutions, with a projected shipment of 248 million ESL modules in the first half of 2025, representing a 56% year-on-year increase [1] Group 1: Market Trends - The demand for ESL solutions is significantly driven by major retailers like Walmart in North America, which serves as a strong example for other large retailers to accelerate their digital upgrades [1] - Europe remains a key market for ESL applications, with Western Europe showing high penetration rates as the use of ESLs expands from daily consumer goods to other retail sectors such as clothing and home improvement [1] Group 2: Future Projections - The market is entering a replacement cycle in Western Europe, with an expected 20% of global shipments in 2026 coming from replacement demand, increasing to 28% by 2027 [1]