Da Zhong Ri Bao·2025-08-26 11:49Core Insights - Qingdao Beer reported a strong performance in the first half of 2025, with product sales reaching 4.732 million kiloliters, a year-on-year increase of 2.3%, and revenue of 20.49 billion yuan, up 2.1%. Net profit attributable to shareholders was 3.9 billion yuan, marking a 7.2% increase, achieving a historical high in net profit [1] Group 1: Supply Structure Optimization and Quality Improvement - The company accelerated the cultivation of major products and innovative categories, enhancing brand optimization and product structure. The main brand achieved product sales of 2.713 million kiloliters, a 3.9% increase, with mid-to-high-end products reaching sales of 1.992 million kiloliters, up 5.1% [2] - Consumer demand is shifting towards quality and experience upgrades, with a focus on personalization and value for money. Capturing and leading new demands will enhance the company's competitive edge [2] - Qingdao Beer launched several distinctive products, including "light dry," "sakura-flavored white beer," and "hazy IPA," catering to diverse consumer needs in terms of personalization, health, and innovation [2] Group 2: Strengthening Market Operations and Expanding Growth Space - The company focused on domestic market growth, achieving volume and profit growth across all categories and channels. The international market strategy included expanding product distribution and brand communication, enhancing global brand influence [3] - Qingdao Beer reinforced its position in mainstream channels while leading in emerging channels. Online channels saw continued growth, with a focus on new media and instant retail business [3] - The implementation of the brand strategy combining "Qingdao Beer main brand + Laoshan Beer as a national second brand" was emphasized, with sports and music marketing enhancing brand promotion and consumer interaction [3]