Core Viewpoint - The company reported a revenue of 2.829 billion yuan in the first half of 2025, facing short-term profit pressure due to strategic adjustments and market conditions [1] Group 1: Financial Performance - The company achieved a revenue of 2.829 billion yuan in the first half of 2025, with a net loss attributable to shareholders of 93.5531 million yuan [1] - The second quarter sales reached 119 million yuan, representing a year-on-year growth of 12.84% [2] Group 2: Strategic Initiatives - The company is implementing a "One Product, One Chain" strategy to enhance its brand and supply chain innovation, focusing on long-term high-quality development [1][3] - The company is actively closing inefficient stores and controlling rental costs to improve channel structure efficiency [1] - The company is exploring more efficient online traffic models through short video marketing and social e-commerce collaborations [2] Group 3: Product Development and Market Penetration - The company has developed products focusing on health formulas and cultural IPs, enhancing market penetration [2] - The company has signed contracts with eight new high-quality raw material production areas to ensure stable and high-quality food supply [2] Group 4: Brand Trust and Transparency - The company is building a product traceability system to ensure transparency from raw material sourcing to finished products [3] - The company has successfully launched popular products like Australian Angus beef chips and has implemented a supply chain optimization strategy to enhance product quality and freshness [3]
持续探索经营优化改善路径 良品铺子上半年实现营收28.29亿