服贸会文旅服务专题将亮相首钢园，科技与创意共融解锁文旅产业新图景

Core Viewpoint - The 2025 China International Service Trade Fair's cultural and tourism service section will take place from September 10 to 14, showcasing the theme "Empowering Technology, Leading Creativity" with a focus on traditional culture, cultural new productivity, integration of culture and commerce, and overseas dissemination of cultural products [1][3]. Group 1: Event Overview - The event will be held at Shougang Park, featuring four main sections: excellent traditional Chinese culture, cultural new productivity, integration of culture and commerce, and overseas cultural product exchange [1][3]. - A total of 456 enterprises will participate, including 85 Fortune 500 and industry-leading companies, highlighting the integration of cultural technology and creativity [3]. Group 2: Cultural New Productivity - Beijing's cultural new productivity is seen as a strong engine for high-quality cultural industry development, with the city's cultural enterprises achieving a revenue of 1.22 trillion yuan in the first half of the year, a 13.3% increase year-on-year [3]. - New cultural business models accounted for 72.1% of the total revenue, with a 15.9% year-on-year growth [3]. Group 3: Technological Innovations - The event will feature cutting-edge technologies such as blockchain, AIGC, AR/VR, and 8K ultra-high-definition systems to create interactive cultural experiences [4]. - Notable projects include a VR experience of the Old Summer Palace and an 8K live broadcast of the opera "The Marriage of Figaro" [4]. Group 4: AI and Digital Interaction - AI technologies will enhance visitor engagement, with digital personas and humanoid robots interacting with attendees [5]. - Innovations like AI-driven customer service and interactive digital humans will be showcased [5]. Group 5: Traditional Culture and IP Development - The event will focus on Beijing's historical and cultural resources, promoting the integration of traditional culture with modern technology and design [6]. - New digital art exhibitions and mixed-reality experiences will highlight the beauty of traditional architecture and cultural narratives [6]. Group 6: Integration of Culture, Commerce, and Tourism - The fair will serve as a platform for the integration of culture, commerce, and tourism, featuring themed attractions and cultural markets [7]. - A total of 506 new cultural products will be displayed, with many making their debut at the event [7]. Group 7: Comprehensive Tourism Services - The event will showcase a full range of tourism services, including hotel groups, dining, and travel services, under the theme "Tourism Lights Up a Beautiful Life" [8]. - International cultural exchange activities will be highlighted, with participation from over 20 countries and various international organizations [8].