Core Insights - The trend of dressing dolls has evolved from a childhood game to a popular consumer trend among young people, with the market for doll clothing, known as "娃衣," experiencing explosive growth [1][3]. Group 1: Market Dynamics - The rise of trendy IPs and the influence of social media platforms have transformed doll dressing into a means for young people to express individuality and seek emotional comfort [3]. - The doll clothing market not only serves as a product but also fulfills cultural needs and personalized expression for young consumers [5]. Group 2: Industry Opportunities - Industry insiders suggest that by aligning with young people's desires for beauty, emotional companionship, and self-expression, and by focusing on original designs while avoiding legal risks, the market can continuously rejuvenate [5].
经济政策一线微观察丨市场火爆 文化赋能——一套潮玩“娃衣”催生产业新爆点
Xin Hua Wang·2025-08-26 12:09