中央商场: 南京中央商场（集团）股份有限公司舆情管理制度

Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, ensuring timely and effective handling of issues that may impact its stock price and reputation [3][4]. Group 1: General Principles - The purpose of the public opinion management system is to protect investors' rights and interests by managing negative media coverage, rumors, and information that could affect public investment decisions [3]. - The system defines public opinion as negative or false media reports, harmful rumors, and any information that could lead to abnormal stock price fluctuations [3]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with the board secretary as the deputy leader, including other senior management and department heads [4]. - The working group is responsible for decision-making regarding public opinion handling, including initiating and terminating response actions and coordinating external communications [4][5]. Group 3: Handling Principles and Measures - The company emphasizes quick response and action, coordinated communication, and a proactive approach to managing crises [6]. - In cases of significant public opinion issues, the company will conduct self-inspections, communicate with the Shanghai Stock Exchange, and issue clarifying announcements as necessary [12]. - The company will also enhance investor communication and manage inquiries to mitigate misunderstandings and prevent the escalation of issues [12]. Group 4: Accountability - Employees who fail to comply with the public opinion management system may face disciplinary actions, including warnings, fines, or termination, depending on the severity of the situation [9]. - Confidentiality obligations are imposed on all personnel involved in handling public opinion, with penalties for unauthorized disclosures that could harm the company [9][15].