LPL Financial Welcomes Skyward Financial

Core Insights - LPL Financial has welcomed Skyward Financial's advisors, who manage approximately $700 million in advisory, brokerage, and retirement plan assets, transitioning from Wedbush Securities [1][2]. Company Overview - Skyward Financial, based in Houston, is led by Matthew Houston, Lynn Houston, and Ross Stripling, with a team of six advisors boasting over 200 years of combined experience [2]. - The firm primarily serves business owners and retirees, with plans to expand its client base to include college athletes [2]. Client Engagement Strategy - Skyward Financial emphasizes a collaborative approach to financial planning, focusing on educating and understanding clients to help them achieve financial freedom [2][3]. - The firm aims to ensure clients are comfortable with their investments and understand their financial strategies [3]. Transition to LPL Financial - The decision to join LPL Financial was driven by the need for enhanced service experiences and a more robust technology platform [3][4]. - Skyward Financial believes that LPL provides the tools of a Wall Street firm while allowing them to maintain independence and their own branding [4]. LPL Financial Overview - LPL Financial Holdings Inc. is one of the fastest-growing wealth management firms in the U.S., supporting over 29,000 financial advisors and managing approximately $1.9 trillion in assets [6]. - The firm offers a variety of advisor affiliation models, investment solutions, and fintech tools to help advisors run successful businesses [6].