实探上海楼市新政后首日：部分项目迅速迎来人气回升

Core Viewpoint - The recent real estate policy adjustments in Shanghai are seen as significant measures aimed at revitalizing the housing market, particularly focusing on purchase restrictions, public housing funds, and loan interest rates [1] Group 1: Policy Impact - The new policy allows eligible families outside the outer ring to purchase without restrictions, and increases the public housing loan limits, which are key focal points for the market [1] - The policy's implementation has led to a noticeable increase in market activity, particularly in the outer ring areas, with expectations of stabilizing the market [1][2] Group 2: Market Response - On the day the policy was announced, some projects reported a surge in visitor numbers, with one project noting over 100 groups visiting in a single afternoon, indicating a rebound in market confidence [2] - However, market performance is varied, with not all projects experiencing increased foot traffic, suggesting a need for time to gauge the full impact of the policy [2] Group 3: Seasonal Expectations - The upcoming "Golden September and Silver October" sales season is anticipated to further boost market activity, with expectations that the new policy will combine with promotional efforts from developers to enhance market vibrancy [3] - Developers are reportedly increasing marketing efforts, including limited-time discounts and incentives, to better capture potential demand [3] Group 4: Overall Market Outlook - The new policy signals a positive shift for the Shanghai real estate market, with expectations of gradually increasing transaction activity as the effects of the policy and seasonal factors unfold [4]