Group 1 - The overall demand for summer travel in 2025 is strong, with significant interest in cooling trips, cultural tours, and family educational travel [1][2] - The average order price for quality travel has increased significantly, with a year-on-year growth of 9.9% [2] - Self-driving travel remains popular, with a notable increase in car rental orders, which have grown by 77% for family trips [3][4] Group 2 - The inbound tourism market, typically a low season during summer, has shown remarkable growth this year, with a 50% increase in visitors compared to last year [5][6] - Major inbound destinations include Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu, with key source countries being South Korea, the USA, Japan, Thailand, and Russia [5][6] - The outbound tourism market is also experiencing strong growth, with popular destinations including Japan, Thailand, South Korea, and Malaysia, and significant increases in hotel bookings for places like Okinawa and Jeju Island [6][7]
暑期游市场即将收官 出游人数有望创新高 跨境游市场延续热辣滚烫
Zheng Quan Shi Bao Wang·2025-08-26 13:02