市场监管总局公布一批“守护品牌”商标行政执法典型案例（上）

Core Viewpoint - The article highlights the ongoing efforts of market regulatory authorities in China to combat trademark infringement and counterfeiting, emphasizing the importance of protecting intellectual property rights and maintaining market integrity through the publication of typical cases [2]. Group 1: Case Summaries - Case 1: Li and others were found selling counterfeit "Nanfu" batteries, with a total purchase value of over 2.48 million yuan and sales amounting to over 1.39 million yuan from 2017 to 2024 [3][4]. - Case 2: A wedding car rental company was penalized for using counterfeit "Rolls-Royce" vehicles, resulting in fines totaling over 710,000 yuan for 15 companies involved [4][5]. - Case 3: A joint operation in Guangdong led to the dismantling of 27 counterfeit shoe production sites, resulting in the seizure of 21,000 pairs of counterfeit shoes and an estimated value of 216 million yuan [6][7]. - Case 4: A significant counterfeit case involving "Arc'teryx" jackets was uncovered, with over 300 million yuan in involved funds and 42 individuals arrested [10][11]. - Case 5: A business was penalized for using the "City Hero" trademark without authorization, leading to fines and confiscation of illegal gains totaling 49,000 yuan [13][14]. - Case 6: A company was found selling automotive parts with counterfeit "FAW" trademarks, resulting in a fine of 50,000 yuan [16][17]. - Case 7: The "Hilton" trademark was infringed upon by a karaoke hall, leading to an investigation and potential criminal charges [19][20]. - Case 8: A tourism company was fined 75,000 yuan for using a similar trademark to "Golden Peacock" on its vehicles, highlighting the unique nature of this infringement [22][24]. Group 2: Significance of Cases - The "Nanfu" case illustrates the challenges of collecting evidence over a long period and the importance of collaboration between market regulators and law enforcement [3][5]. - The "Rolls-Royce" case emphasizes the negative impact of counterfeit goods on brand value and consumer trust in the wedding service industry [5]. - The "HERMÈS" case showcases the effectiveness of integrated enforcement strategies between market regulators and police to combat large-scale counterfeiting [9]. - The "Arc'teryx" case highlights the innovative use of digital tools and social media in tracking and prosecuting counterfeit operations [12]. - The "City Hero" case serves as a warning against misleading branding practices that exploit established trademarks [15]. - The "FAW" case demonstrates the use of digital verification methods to enhance the accuracy of infringement identification [18]. - The "Hilton" case reflects the importance of seamless cooperation between administrative and judicial bodies in protecting foreign brands [21]. - The "Golden Peacock" case illustrates the need for strict enforcement against trademark similarities that can mislead consumers [25].