Core Insights - Beike achieved steady growth in Q2 2025, with a total transaction volume (GTV) of 878.7 billion RMB, a year-on-year increase of 4.7% [1] - The company reported net revenue of 26 billion RMB, up 11.3% year-on-year, and a net profit of 1.307 billion RMB, with adjusted net profit at 1.821 billion RMB [1] - The shift in consumer demand and advancements in AI technology are seen as significant opportunities for productivity enhancement [1] Financial Performance - In Q2 2025, Beike's GTV reached 878.7 billion RMB, with net income of 26 billion RMB and net profit of 1.307 billion RMB [1] - The non-real estate transaction service revenue accounted for 41% of total net revenue, marking a historical high [1][2] - The second-hand housing business volume increased by 26% year-on-year, with second-hand transactions making up 76% of the platform's total real estate transactions [1] Business Segments - The home decoration and furniture business generated net income of 4.6 billion RMB, a 13% increase year-on-year, with a profit margin of 32.1% [3] - The rental business managed over 590,000 properties, achieving net income of 5.7 billion RMB, a significant year-on-year growth of 78% [4] - Beike's AI tools for both B-end and C-end users have shown promising results, with over 335,000 agents using the AI CRM application [2] Strategic Initiatives - Beike is transitioning towards a "one-stop new residential service platform" under its "one body, three wings" strategy, expanding into home decoration, rental, and other services [2][5] - The company has extended its share buyback program from 3 billion USD to 5 billion USD, with the buyback period extended to August 31, 2028 [1]
贝壳第二季度非房业务净收入占比提升至41% “一站式”服务平台持续进化