智通财经网·2025-08-26 14:24Core Insights - Qingdao Beer Co., Ltd. reported a mid-year revenue of approximately 20.491 billion yuan, representing a year-on-year growth of 2.11% [1] - The net profit attributable to shareholders was around 3.904 billion yuan, with a year-on-year increase of 7.21%, and basic earnings per share stood at 2.862 yuan [1] Group 1: Market Performance - The company continues to deepen its domestic market presence, focusing on growth, structural support, and innovation to solidify its competitive advantages across all product categories and channels [1] - All three strategic market areas achieved both volume and profit growth, while the traditional base market's competitive position was further strengthened [1] Group 2: International Expansion - Qingdao Beer is actively promoting product distribution and brand communication in overseas markets, enhancing its global brand influence [1] Group 3: Channel Strategy - The company is committed to a multi-channel approach, solidifying its position in mainstream channels while maintaining industry leadership in emerging channels [1] - Online channels have seen continued operational deepening, focusing on new media and new channels, with instant retail business experiencing rapid growth for five consecutive years [1] Group 4: Brand Strategy - The implementation of the "Qingdao Beer main brand + Laoshan Beer national second brand" strategy is ongoing, with a focus on sports and music marketing to enhance brand promotion and consumer interaction [1] - The competitive strength of the brand and products continues to improve, leading to an expansion in consumer demand [1] Group 5: Product Development - The company is accelerating the cultivation of major products and innovative categories, optimizing its brand and product structure [2] - The main brand of Qingdao Beer achieved a product sales volume of 2.713 million kiloliters, reflecting a year-on-year growth of 3.9%, with mid-to-high-end products achieving a sales volume of 1.992 million kiloliters, up by 5.1% [2]