二次元火了！如何激活文旅新消费？

Core Insights - The rise of "Z generation" youth engaging in two-dimensional (2D) culture reflects a significant trend in consumer behavior, emphasizing experiences over material goods [2][10][12] - The two-dimensional cultural tourism boom is driven by popular IPs and the integration of traditional culture with modern entertainment [13][14] Group 1: Consumer Behavior Trends - The two-dimensional culture has seen a substantial increase in user base, with 526 million users in China, a growth of nearly 150% since 2017 [10] - Young consumers, particularly from the "Z generation," prioritize emotional connections and identity recognition, willing to pay for experiences that resonate with their interests [12] - During the BW2025 event in Shanghai, travel bookings surged, with a 35% increase in local tourism product reservations and nearly a 50% rise in flight bookings [3][5] Group 2: Event and Venue Impact - Major events like the BW2025 and the China International Animation Festival attracted significant attendance, with over 1.46 million visitors and participation from 2,500 enterprises globally [5][10] - Traditional shopping malls are transforming into popular destinations by adopting two-dimensional themes, with over 20 cities in China featuring such venues [6][7] Group 3: IP and Cultural Integration - The success of two-dimensional culture is linked to the emergence of high-quality domestic IPs, such as "Nezha: The Devil's Child" and "Genshin Impact," which resonate with a broader audience [13] - Collaborations between scenic spots and two-dimensional IPs, like the "Follow Wukong to Explore Shanxi" initiative, have led to increased tourist traffic and spending [8][10] Group 4: Policy and Development - Government initiatives are promoting the integration of traditional culture into product design and supporting the development of original IPs [14] - Local policies are being implemented to explore the potential of two-dimensional culture in enhancing tourism experiences [14] Group 5: Future Directions - To sustain the momentum of two-dimensional cultural tourism, there is a need to enhance service quality and diversify experiences through technology [15][17] - Addressing market irregularities, such as ticket scalping, is crucial for ensuring a fair and transparent consumer environment [17]