经济政策一线微观察｜市场火爆 文化赋能——一套潮玩“娃衣”催生产业新爆点

Core Insights - The trend of dressing dolls has evolved from a childhood game to a popular consumer trend among young people, with the market for trendy toys expanding significantly and the sales of miniature clothing for dolls, known as "娃衣," experiencing explosive growth [1][3]. Industry Trends - The rise of trendy intellectual properties (IPs) and the continuous promotion on social media platforms have transformed doll dressing into a new way for young people to express their individuality and seek emotional comfort, with the emotional value carried by "娃衣" attracting many buyers [3][5]. - A set of "娃衣" not only serves as a product but also fulfills the cultural needs and personalized expression of young consumers. Industry insiders suggest that by aligning with young people's aspirations for beauty, emotional companionship, and self-expression, and by focusing on original designs while avoiding legal risks, the market can continuously rejuvenate [5].