财经聚焦 | 旅游列车 “跑”出文旅消费新图景

Core Insights - The article highlights the growing popularity of tourist trains in China, which connect scenic spots and stimulate local tourism and consumption [1][2][3] Group 1: Tourist Train Operations - The Y432/3 tourist train from Jiangxi Shangrao to Heilongjiang Taha has gained popularity, covering over 30 scenic spots across five provinces in a 14-day journey [1] - Since August, an average of one train has been launched weekly to Taha, with a total of 12 tourist trains operating from Jiangxi and Fujian provinces, transporting 8,982 passengers [1] - Nationally, over 500 tourist trains have been launched since the summer travel season began [1] Group 2: Targeted Services and Market Adaptation - The China National Railway Group has introduced customized tourist train services to meet the needs of travel groups, emphasizing flexibility and scenic viewing [2] - The "Silver Travel Train" targets elderly customers, providing tailored services to meet their specific needs [2] - The Harbin Railway Bureau has launched several silver travel trains to popular destinations, enhancing the tourism economy in Heilongjiang [2] Group 3: Economic Impact and Consumer Behavior - The Alshan National Forest Park has received 85 tourist trains this year, bringing approximately 23,000 visitors and generating over 25 million yuan in local consumption [3] - The railway departments have organized various themed tourist trains, including family trips and educational tours, to cater to diverse travel preferences during the summer [3] - In Fujian's Tianing, the railway department has planned multiple initiatives to boost tourism, with a reported 501.02 million visitors in the first half of 2025, a 13.6% increase year-on-year [3] Group 4: Integration of Tourism and Transportation - The "Su Super" league has led to the launch of dedicated fan trains, with 31 trains operating and transporting nearly 30,000 fans to matches [4][5] - The integration of tourism resources along train routes is expected to enhance service offerings and stimulate local economies [5] - The tourism train market in China is still developing, with significant potential for growth as the elderly population increases and cultural tourism demand rises [5]