Unity vs. Roblox: Which 3D Content Stock Is the Better Buy Now?

Key Takeaways Unity stock has rebounded, with stronger ad-tech growth, cost discipline and enterprise expansion.Roblox bookings soared 51% in 2Q25 with 41% daily active user growth and record engagement hours.Unity trades at 8.76X forward sales vs. 11.92X for Roblox, highlighting differing valuations and risks.The 3D content industry sits at the intersection of gaming, social interaction and enterprise applications, and two names dominate investor conversations today — Unity Software Inc. ((U) and Roblox Co ...