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最后冲刺! 人身险产品切换倒计时
Mei Ri Jing Ji Xin Wen·2025-08-26 16:27

Core Viewpoint - The insurance industry is preparing for a significant shift in product pricing and interest rates, with a transition to a new regulatory environment that will see the maximum guaranteed interest rate for life insurance products drop to 1.99% by August 31, 2025, prompting a rush among agents and companies to adjust their offerings and client strategies [1][6][7]. Group 1: Industry Response to Rate Changes - Insurance agents are actively engaging with clients to discuss the implications of the upcoming product changes, emphasizing the urgency due to anticipated price increases [2][3]. - Major insurance platforms are notifying users about the upcoming delisting of numerous products, with hundreds expected to be affected, including various types of life and health insurance [3][4]. - Insurance companies are mobilizing their product and IT departments to ensure compliance with the new regulations and to facilitate a smooth transition to new products [4][5]. Group 2: New Product Development - Several insurance firms, including joint ventures like Tongfang Global Life and Zhongyi Life, have already launched new dividend-based life insurance products with a guaranteed interest rate of 1.5% to adapt to the low-interest environment [6][7]. - The shift away from traditional guaranteed interest rate products, which have dominated the market, is expected to lead to a rise in the popularity of dividend insurance products, which offer more attractive returns in the current economic climate [6][7]. - Analysts predict that the transition to dividend insurance will alleviate some of the financial pressures on insurance companies, as these products provide a more flexible return structure compared to traditional fixed-rate offerings [7].