Xin Lang Cai Jing·2025-08-26 16:40Group 1 - Ctrip Group (code: 9961.HK/TCOM) is a leading one-stop travel service platform in China, covering over 200 countries globally and becoming the third-largest online travel company by market capitalization [1][4][7] - The domestic tourism business is the foundation, with a leading market share and stable operations, supported by a solid supply chain of over 750,000 hotels across more than 600 cities in China [1][9][18] - The OTA penetration rate in China continues to rise, reaching 51.5% in 2024, driven by the growing online consumption habits of younger consumers [13][15] Group 2 - Ctrip's outbound tourism business is a significant growth driver, with a market share of 48.3% in outbound travel as of July 2024, benefiting from a strong service model and rich supply chain resources [2][26][37] - The company effectively addresses common pain points for Chinese travelers abroad through localized services, including a 24/7 Chinese-speaking customer service center [28][30][44] - Ctrip's early resource layout in outbound tourism has established a competitive advantage, with a diverse range of products and partnerships enhancing its market position [3][34][39] Group 3 - Ctrip's overseas business is expected to be a key growth driver, with projected revenue of 7.72 billion yuan in 2024, reflecting a year-on-year increase of 31.0% [2][9][37] - The company aims to leverage its one-stop service model and strong app presence to expand internationally, particularly in the Asia-Pacific region [4][39][49] - Ctrip's strategic focus on inbound tourism is expected to enhance its global customer acquisition and retention, supported by a comprehensive service offering [45][49]