Mei Ri Jing Ji Xin Wen·2025-08-26 16:47Core Insights - Custom home furnishing companies, including Shangpin Home, Haoleke, Sophia, and Pinao, reported declines in both revenue and net profit attributable to shareholders in the first half of the year [1][2] - The overall demand in the home furnishing industry remains weak, but the release of the Ministry of Housing's guidelines on "good housing" is expected to drive market trends towards green, low-carbon, and smart housing [1][4] - Companies are increasingly adopting AI technology, multi-category integrated operations, and flexible supply chain management to seek breakthroughs [1][4] Revenue and Profit Performance - Pinao experienced the most significant decline, with revenue of 268 million yuan, down 40.65% year-on-year, and a net profit of -12.58 million yuan compared to a profit of 4.46 million yuan in the same period last year [2] - Sophia's revenue was 4.551 billion yuan, with a net profit of 319 million yuan, reflecting decreases of 7.68% and 43.43% respectively [2] - Shangpin Home reported revenue of 1.55 billion yuan, down 9.24%, and a net profit loss of 80.67 million yuan, although this loss narrowed by 23.83% year-on-year [2] - Haoleke's revenue was 830 million yuan, down 10.09%, with a net profit decline of 52.36% [2] Gross Margin Analysis - Shangpin Home was one of the few companies to see an increase in gross margin, with a 4.36 percentage point rise in its furniture segment [2] - Pinao's gross margin remained relatively stable, with a decrease of 4.35 percentage points in custom cabinets and an increase of 4.39 percentage points in custom wardrobes [3] - Haoleke's retail channel generated 611 million yuan in revenue with a gross margin of 37.56%, while its bulk business had a gross margin of 14.45% [3] International Expansion - Custom home furnishing companies are actively pursuing international markets, with Pinao signing an overseas distributor and expanding into North America, Southeast Asia, the Middle East, and Africa [1][4] - Haoleke reported a nearly 26% increase in overseas revenue, with a gross margin increase of 7.26 percentage points [4] - Sophia's export business grew by nearly 40%, collaborating on approximately 219 engineering projects with overseas developers and contractors [4] Technological Advancements - Pinao has partnered with industry leader Qunhe Technology to enhance AI design capabilities, aiming to reduce customer communication cycles by 50% [4] - Shangpin Home has developed an AI platform that includes various applications to optimize sales and design processes [4][5]