小泳装撬动大市场 东北海滨小城的全球生意经

Core Insights - Xingcheng has become a major hub for swimwear production, with 1 in 4 swimsuits globally produced there, capturing over 40% of the domestic market and more than 25% of the international market [1][3] - The city has established a global network for swimwear through cross-border e-commerce, with overseas warehouses in 33 countries, enhancing its design, production, and sales capabilities [1][5] Industry Overview - The swimwear industry in Xingcheng has approximately 1,300 production enterprises and around 300 supporting companies, with an annual output of about 190 million pieces and a total industry output value of approximately 15 billion yuan [3][5] - The industry has seen significant growth due to the rise of cross-border e-commerce, with local businesses adapting quickly to this trend since around 2012 [4][6] Company Highlights - Leading companies like Dahui Sports Goods Co., Ltd. (斯达威) have expanded internationally through acquisitions and established logistics warehouses in key global markets [2][3] - Companies such as Runle Garment Co., Ltd. focus on quality certifications to enhance their international market presence, with a production capacity of 3 million swimwear pieces annually [5][6] Market Dynamics - The swimwear industry in Xingcheng is characterized by its flexibility, allowing for small orders and quick responses to market changes, which is crucial for e-commerce [6][7] - The local market is primarily driven by younger generations, with a significant portion of cross-border e-commerce participants being from the '90s and '00s demographics [4][6] Future Developments - Xingcheng plans to enhance its swimwear industry through digital transformation and the establishment of new industrial parks, aiming to extend the entire supply chain from raw materials to production [7][8] - The city is also looking to diversify its product offerings to include yoga wear, cycling apparel, and fitness clothing, promoting a multi-faceted approach to sportswear [7]