人身险预定利率下调倒计时 险企加快新老产品切换

Core Viewpoint - The insurance industry is experiencing a surge in activity as agents rush to sell policies before a scheduled decrease in the predetermined interest rates for life insurance products, effective September 1 [1][2][3] Group 1: Changes in Predetermined Interest Rates - The predetermined interest rates for ordinary insurance products will decrease from 2.5% to 2.0%, for participating insurance products from 2.0% to 1.75%, and for universal insurance products from 1.5% to 1.0% starting September 1 [3][6] - This reduction in rates is expected to lead to an increase in insurance product prices or a decrease in returns for consumers [3][4] Group 2: Impact on Insurance Products - The decrease in predetermined interest rates will significantly affect long-term insurance products, particularly savings-type products like endowment and annuity insurance, which may see a reduction in cash value growth by 10% to 30% [4] - Premiums for critical illness insurance and other protection-type products are anticipated to rise by 20% to 40% due to the rate adjustments [4] Group 3: Market Dynamics and Consumer Behavior - Many consumers are seeking higher-yielding products as deposit rates decline, with insurance products being viewed as safer long-term investments [3] - Insurance agents report increased consumer interest, with many clients proactively seeking to purchase additional coverage before the rate changes take effect [2][3] Group 4: Shift Towards Participating Insurance Products - Insurers are focusing on participating insurance products, which offer a combination of guaranteed and floating returns, making them more attractive in light of the recent rate adjustments [5] - The gap in fixed returns between participating and non-participating products has narrowed, enhancing the appeal of participating insurance [5] Group 5: Recommendations for Consumers - Consumers are advised to consider the financial strength and historical performance of insurance companies, including their past dividend rates and investment returns, before making purchasing decisions [6]