“老粮仓”闯出新“食”代

Core Insights - The article highlights the successful expansion of Wu Zhong Grain Company into the school food supply sector in Suzhou, serving over 560 schools and more than 700,000 students and teachers in the new academic year [1][6] - The transformation of Wu Zhong Grain Company from a traditional grain storage entity to a market-oriented grain and oil distribution business is driven by reforms initiated three years ago [2][4] - The company aims to ensure food safety in schools by leveraging its decades of experience and establishing a comprehensive supply chain from production to delivery [3][7] Group 1: Company Transformation - Wu Zhong Grain Company was restructured following the implementation of a new grain management system in 2022, which led to the loss of its core policy grain storage business [2] - The company identified campus grain and oil distribution as a new market direction, aligning with its role as a state-owned enterprise committed to food safety [2][4] - The company has established a complete supply chain management system, ensuring quality control and traceability from production to the dining table [3][4] Group 2: Market Strategy and Performance - The company has implemented internal reforms, including personnel adjustments and a new incentive-based compensation system to enhance market competitiveness [4][5] - Initial market engagement through small orders helped the company demonstrate its capabilities and achieve revenue growth in 2023 [5] - The company successfully passed rigorous public bidding processes, showcasing its comprehensive capabilities and solidifying its position in the market [5][6] Group 3: Commitment to Quality and Culture - Wu Zhong Grain Company emphasizes strict quality control measures, including third-party testing for all batches of rice and cooking oil [7] - The company has developed a local product brand, "Xiao Xia Yu Ge," which reflects the cultural heritage of the region and aims to instill cultural values in students [7] - The brand's flagship product, "Xiao Xia Yu Ge Nan Jing 46 Rice Duck Rice," has received international recognition for its quality, further enhancing the company's reputation [7]