Core Viewpoint - Minsheng Health (301507) reported a year-on-year increase in both revenue and net profit for the first half of 2025, indicating strong financial performance despite a decline in profit margins [1]. Financial Performance - Total revenue for the first half of 2025 reached 462 million yuan, a 16.37% increase compared to 397 million yuan in the same period of 2024 [1]. - Net profit attributable to shareholders was 82.41 million yuan, up 6.65% from 77.27 million yuan in the previous year [1]. - In Q2 2025, revenue was 191 million yuan, reflecting a 17.32% increase year-on-year, while net profit for the quarter was 19.70 million yuan, a 7.08% increase [1]. - Gross margin stood at 54.35%, down 10.06% year-on-year, and net margin was 17.86%, down 8.14% [1]. - Total operating expenses were 142 million yuan, accounting for 30.78% of revenue, a decrease of 5.97% year-on-year [1]. - Earnings per share (EPS) increased to 0.23 yuan, a 4.55% rise from 0.22 yuan [1]. Business Model and Growth Drivers - The company relies heavily on marketing-driven performance, with a focus on the growth of its vitamin and mineral products [3][5]. - The market share of the main product, 21 Jin Weita Multi-element Tablets, has been steadily increasing [5]. - Online sales have expanded through three dedicated online business units, enhancing sales channels and contributing to revenue growth [6]. Future Expectations - Analysts project that the company's performance for 2025 will reach approximately 107 million yuan, with an average EPS forecast of 0.30 yuan [4].
民生健康2025年中报简析：营收净利润同比双双增长