宿迁在全国率先建立生态产品总值核算规范为“绿”定价，唤醒沉睡的生态资源

Core Insights - The article highlights the innovative use of VEP (Value of Ecosystem Products) assessment reports to secure loans for ecological projects, transforming ecological value into financial capital [1][2] - The collaboration between government, banks, and enterprises has led to the successful implementation of green financial products, addressing long-standing financing challenges in the flower industry [2][3] Group 1: VEP Assessment and Financing - The first VEP ecological value loan of 5 million yuan was issued based on a detailed valuation report, showcasing the potential of ecological contributions in securing financing [1][2] - The establishment of a "government-bank cooperation" mechanism has facilitated the issuance of zero-collateral loans, with VEP reports serving as the core basis for loan approval [2][3] - A total of 802 million yuan in loans has been issued for flower-related projects, indicating a growing interest from financial institutions in the ecological sector [2] Group 2: Ecological Product Valuation - The city of Suqian has created a dynamic ecological product directory, identifying 262 types of ecological products and establishing a framework for ongoing GEP (Gross Ecosystem Product) valuation [3] - The directory aims to provide a standardized measurement for ecological assets, enabling more effective market integration and valuation of these resources [3] Group 3: E-commerce and Market Integration - The integration of e-commerce with ecological products has allowed for the direct market transaction of ecological values, enhancing the visibility and sales of these products [4][5] - The "宿有千香" regional brand has been developed to unify and promote green agricultural and ecological products, achieving sales exceeding 1.2 billion yuan in 2024 [5] - Innovative marketing strategies, such as live streaming sales, have significantly increased consumer engagement and sales volume for ecological products [5]