从冲量发卡到猛推分期 “失宠”的信用卡向精耕存量转型

Core Insights - The People's Bank of China reported that by the end of Q2 2025, the total number of bank accounts in the country reached 15.238 billion, with 10.068 billion bank cards issued, reflecting a quarter-on-quarter growth of 0.68% [3][4] - Credit card and loan cards totaled 715 million, showing a quarter-on-quarter decline of 0.83% and a year-end decrease of 12 million [4][6] - The transaction volume of bank cards increased in terms of the number of transactions but decreased in transaction amounts, with 146.662 billion transactions amounting to 226.7 trillion yuan, a quarter-on-quarter decrease of 12.06% [4][5] Banking Sector Trends - The number of bank accounts opened includes 1.16 billion corporate accounts and 15.122 billion personal accounts, indicating a strong consumer banking presence [4] - The decline in credit card issuance has led to several banks shutting down credit card centers, shifting focus towards localized comprehensive financial services [8][9] - The credit card business is transitioning from aggressive customer acquisition to focusing on existing customer value, emphasizing quality over quantity [10][14] Credit Card Market Dynamics - The total number of credit cards has been on a downward trend, with a peak of 800 million in 2021, now down to 727 million in 2024, a decrease of 40 million year-on-year [6][10] - The overdue credit card loans reached 1239.64 billion yuan by the end of 2024, marking a year-on-year increase of 26.31% [7][14] - Banks are increasingly promoting credit card installment plans as a strategy to attract customers and respond to national policies aimed at stimulating consumption [12][14] Payment Processing Insights - In Q2 2025, banks processed 800.53 billion electronic payment transactions amounting to 85.816 trillion yuan, with online payments accounting for 182.17 billion transactions [5] - Non-bank payment institutions also saw a rise in transaction numbers, processing 3338.45 billion transactions worth 8.211 trillion yuan in Q2 2025 [5] Strategic Shifts in Banking Operations - Banks are consolidating credit card operations to reduce costs and enhance efficiency, focusing on digital marketing and customer acquisition [8][9] - The shift towards localized operations allows banks to better understand customer needs and provide tailored financial services [9][10] - Future developments in the credit card sector are expected to integrate digital solutions and wealth management, creating a comprehensive financial service ecosystem [9][10]