【咸阳】苹果成为25万农户增收“金果”

Core Insights - The "Xianyang Malan Red" apple brand has surpassed a value of 10.045 billion yuan, ranking third among regional public brands in China [1] - Xianyang's apple planting area has reached 2.501 million acres, generating an output value exceeding 28 billion yuan and benefiting 250,000 farming households [1] Industry Development - The apple industry in Xianyang is currently in the harvest season for early-ripening apples, attracting numerous external buyers [1] - The apple industry not only provides direct income to the community but also creates significant local employment opportunities [1] - The local workforce engaged in agricultural tasks in orchards earns around 100 yuan per day while gaining skills and supporting their families [1] Regional Strategy - Xianyang has optimized its regional layout, concentrating apple production in favorable growing areas, establishing a pattern of "late-ripening in the north and early to mid-ripening in the south" [1] - In 2024, Xianyang plans to renovate 183,000 acres of old orchards and establish 38,100 acres of high-standard orchards, promoting over 270,000 acres of domestic new varieties [1] - The city has developed five national-level agricultural industry (apple) strong towns, seven provincial key apple counties, and 35 provincial high-quality and efficient demonstration gardens [1] Brand Influence - The brand building of Xianyang's apple industry has shown significant results, demonstrating strong market competitiveness and brand influence, with products being popular in major cities and exported to Dubai and Southeast Asia [2]