中指研究：2024全国性物业服务领先品牌企业品牌价值均值为121.45亿元 同比增长3.78%

Group 1 - The average brand value of leading national property service companies in 2024 is 12.145 billion yuan, an increase of 3.78% year-on-year, while regional property service brands have an average brand value of 1.942 billion yuan, up 2.16% year-on-year [1] - Property companies are facing significant challenges, with increasing operational pressure and shrinking profit margins, necessitating a focus on building core competitiveness and brand influence to achieve sustainable development [1] - The focus of the property service market is shifting from scale expansion to optimizing existing resources, with an emphasis on compliance and service quality improvement [4] Group 2 - In 2024, the average brand value of the top 10 property service companies is 97 billion yuan, with a threshold of 50 billion yuan for the top 10 national brand companies, representing an 88-fold increase over 22 years [2] - The sales scale of top brand companies has been declining, with five top companies exceeding 300 billion yuan in sales in 2023, compared to over 20 billion yuan in 2003 [6] - The market share of top companies has increased from 3.4% in 2003 to 20.8% in 2023, but has seen a decline in sales and market share for four consecutive years [8][7] Group 3 - The market layout of top brand companies is increasingly focused on high-tier cities, with 87% of leading brand companies concentrating their efforts in first and second-tier cities, a 2.6 percentage point increase from 2023 [9]