四川瞄准政策、活动、场景环环发力 这个暑期，把消费者宠上天

Group 1 - Sichuan has optimized its consumption promotion policies to stimulate spending during the summer peak season, creating a multi-layered consumption promotion system [7][9] - The Chengdu Universiade has effectively linked sports events with new consumption scenarios, enhancing consumer engagement and extending the consumption experience [7][11] - In the first seven months of the year, Sichuan's total retail sales of consumer goods increased by 5.6% year-on-year, ranking fifth among the top ten provinces in terms of economic scale [7] Group 2 - The "National Subsidy" program has been adjusted to support the replacement of 3C digital products, particularly benefiting students during the back-to-school season [8][9] - In July, the consumption of mobile phones and communication equipment in Sichuan saw a year-on-year increase of 103%, indicating a rapid release of new purchase demand [9] Group 3 - The 2025 Sichuan college freshman welcome package initiative aims to provide exclusive discounts and benefits to over 1 million students and their families, enhancing the attractiveness of Sichuan for new talent [10] - The Chengdu Universiade generated significant economic activity, with ticket sales exceeding 17 million yuan and sales of licensed merchandise reaching 80 million yuan [13] Group 4 - Sichuan's summer economy has been boosted by various themed events, including a summer beer festival that attracted over 160,000 participants, showcasing the potential of night economy [14] - The "Panda Special Train" tourism initiative has gained popularity among senior travelers, offering unique cultural experiences and enhancing service capabilities [15] Group 5 - The emergence of new consumption scenarios is driving demand and reshaping the consumption market, contributing to the optimization and upgrading of industrial structures [16] - Upcoming events such as the Fourth China (Sichuan) International Panda Consumption Festival and the Chengdu-Chongqing Twin City Consumption Festival are expected to further stimulate the market [16]