Zheng Quan Zhi Xing·2025-08-27 00:53Core Viewpoint - The company continues to face pressure in its performance, with a significant decline in revenue and profit in the first half of 2025, leading to a downward adjustment of the target price to 52.02 yuan and a "buy" rating [1][4]. Financial Performance - In the first half of 2025, the company achieved revenue of 3.16 billion yuan, a year-on-year decrease of 16.89%, and a net profit attributable to shareholders of 1.13 billion yuan, down 18.19% year-on-year [2]. - For Q2 2024, revenue was 1.13 billion yuan, a decline of 24.13% year-on-year, with a net profit of 302 million yuan, down 35.20% year-on-year [2]. - The high base from the previous year contributed to the increased revenue decline in Q2 [2]. Product and Regional Performance - In H1 2025, the revenue from mid-to-high-end liquor and ordinary liquor was 2.54 billion yuan and 450 million yuan, respectively, representing declines of 14.0% and 32.5% year-on-year [2]. - In Q2 2025, mid-to-high-end liquor and ordinary liquor revenues were 820 million yuan and 210 million yuan, with year-on-year declines of 23.6% and 32.9% [2]. - Revenue from domestic and foreign markets in H1 2025 was 2.36 billion yuan and 630 million yuan, down 12.0% and 33.0% year-on-year, respectively [2]. Profitability and Cost Structure - The company's gross margin for H1 2025 was 73.6%, a slight increase of 0.2 percentage points year-on-year, while Q2 gross margin was 68.3%, down 2.6 percentage points year-on-year [3]. - Sales and management expense ratios for H1 2025 were 9.7% and 4.0%, respectively, with increases of 1.8 and 1.2 percentage points year-on-year [3]. - The net profit margin for H1 2025 was 35.8%, down 0.6 percentage points year-on-year, while Q2 net profit margin was 27.1%, down 4.6 percentage points year-on-year [3]. Cash Flow and Channel Dynamics - Sales collection for H1 2025 was 3.49 billion yuan, a decrease of 10.4% year-on-year, with a net operating cash flow of 317 million yuan, down 45.7% year-on-year [3]. - As of the end of Q2 2025, the number of domestic and foreign distributors was 761 and 622, respectively, with a net increase of 10 distributors since the end of 2024, indicating a stable distribution system [2]. Investment Outlook - The company has adjusted its earnings forecast based on H1 2025 performance and recent sales trends, projecting revenue growth rates of -16%, 5%, and 6% for 2025-2027, and net profit growth rates of -17%, 8%, and 8% for the same period [4]. - The expected earnings per share (EPS) for 2025, 2026, and 2027 are 2.68 yuan, 2.89 yuan, and 3.12 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 18x, 16x, and 15x [4].