值得买上半年实现营业收入5.82亿元

Core Insights - Beijing Zhi De Mai Technology Co., Ltd. (referred to as "Zhi De Mai") reported a revenue of 582 million yuan and a net profit attributable to shareholders of 12.69 million yuan for the first half of 2025, marking a year-on-year increase of 65.75% [1] - The overall gross margin improved by 2.23 percentage points to 49.20% compared to the same period in 2024, with sales and management expenses decreasing by 19.46% and 17.03% respectively, indicating ongoing optimization of business structure and operational efficiency [1] - Zhi De Mai is leveraging AI technology to upgrade its core product "What is Worth Buying" and is actively building an AI ecosystem through collaborations with various large model platforms and intelligent terminal developers [1] Business Performance - The content output of "What is Worth Buying" reached 21.88 million articles in the first half of 2025, a year-on-year increase of 30.98%, with an average monthly active user count of 38.27 million, up 1.26% [2] - The confirmed GMV for "What is Worth Buying" was 8.784 billion yuan, with a total order volume of approximately 88.72 million orders [2] - In June 2025, the average monthly consumption of tokens for third-party large model API calls was 73.634 billion, representing an 84.10% increase compared to December 2024 [2] AI Strategy and Infrastructure - Zhi De Mai upgraded its "AI Division" to "AI Application Research Institute" to enhance its AI strategy, focusing on a product matrix consisting of one group of large models, two databases, three engines, and four application types [2] - The "Hai Na" MCP Server, a standardized consumption data service platform, was launched to provide enhanced capabilities for various applications within the AI ecosystem [2][3] - By June 2025, the "Hai Na" MCP Server had output over 8.22 million times, with a month-on-month growth of 81.73%, and further increased to 13 million outputs in July, adding over 30 new partners [3] Future Outlook - Zhi De Mai plans to continue focusing on "AI" and "comprehensive efficiency improvement" as its annual strategic guidelines, aiming to deepen the integration of AI technology with business operations and enhance market competitiveness [3]