Jie Fang Ri Bao·2025-08-27 01:53Core Viewpoint - Shanghai has introduced its first real estate market optimization policy of the year, consisting of six measures related to purchase restrictions, credit, and taxation, with significant adjustments to purchase limits and housing fund policies [1] Group 1: Market Response - On the first day of the "Six Measures," there was a 20% to 50% increase in visitor and inquiry volumes at new housing sales offices and real estate agencies located outside the outer ring road [1] - The real estate transaction hotline received a peak of 480 calls within one hour after the policy announcement, and the total calls over the first day exceeded 2,639, marking a 110% year-on-year increase [2][3] - The new policy has led to a surge in interest, with some projects, like the Poly Haishangyin in Minhang, selling out immediately, becoming the first "daylight" project since the policy was enacted [4] Group 2: Buyer Behavior - Many buyers, particularly young individuals from outside the city, are increasing their budgets and changing their desired properties due to the new policy allowing for easier access to housing funds for down payments [6] - The new policy has released pent-up demand from families and single buyers who previously faced restrictions, leading to increased inquiries and viewings [8] - Real estate agents have reported a 10% to 20% increase in offline viewings and online inquiries on the first day of the new policy [7][8] Group 3: Market Outlook - The policy is expected to accelerate market digestion and cater to various housing needs, including retirement and vacation purchases, while stabilizing second-hand housing prices [8] - The measures are seen as a precise response to market conditions, aiming to boost market expectations and enhance the sales of new homes in the outer ring area [8]