Xin Lang Cai Jing·2025-08-27 02:35Core Insights - Meituan has launched a partner recruitment program for its centralized takeout kitchen brand "Raccoon Canteen," initially limited to cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou [1] - The company aims to invest in building 1,200 "Raccoon Canteen" locations across the country over the next three years, with 10 stores already operational as of July [1] - The partnership model differs from traditional franchising, with partners responsible for site acquisition and renovation, while Meituan handles marketing, pricing, and management [2] Summary by Sections Partner Recruitment - "Raccoon Canteen" has opened its first round of franchise opportunities, focusing on single-store partnerships without regional agents [1] - Initial investment requirements for partners include approximately 1.5 million CNY per store, with at least 1 million CNY in cash or asset proof needed [1] Operational Details - Partners must secure properties in popular takeout areas, with a size of 500-1,000 square meters and a lease term of at least 8 years [1] - Additional operational funds of around 1 million CNY are recommended for partners, alongside various fees for brand management and support [1] Business Model - Meituan emphasizes a non-competitive stance, stating it will not self-operate or compete with merchants [2] - The partnership model allows Meituan to manage key operational aspects while partners cover basic staff salaries [2]