Xin Lang Ke Ji·2025-08-27 02:46Core Insights - The third batch of national subsidies for trade-in programs has been launched, with Taobao and Tmall leading the initiative starting August 26 [1] - The subsidy range has expanded this year, particularly targeting back-to-school items such as smart lamps, study desks, and learning machines, with a maximum subsidy of 20% [1] - Consumers can receive additional discounts during the promotional period, with students eligible for up to 4000 yuan in combined educational discounts [1] Group 1 - The subsidy for 3C digital products, including smartphones and tablets priced under 6000 yuan, is set at 15%, with a maximum reduction of 500 yuan [1] - Over 1600 product categories, 3000 brands, and 200,000 items are available under the national subsidy program on Taobao and Tmall, attracting over 150 million daily visits to the subsidy section [1] - The subsidy for energy-efficient home appliances can reach up to 20% for first-level products and 15% for second-level products, with home modification products for elderly care receiving up to 30% [1] Group 2 - Local consumption subsidies are being issued in various provinces, including Zhejiang, Guangdong, Jiangsu, Anhui, and Shanghai, with specific discounts for educational products and home appliances [2] - Taobao and Tmall have upgraded their logistics and installation services to offer half-day precise appointment options, enhancing the consumer experience for national subsidy products [2] - A new "alarm reminder" feature has been introduced to assist consumers in redeeming national subsidies more conveniently [2]