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(神州写真)“乞巧果子”推陈出新 七夕“传统味”激发新消费
Zhong Guo Xin Wen Wang·2025-08-27 03:19

Core Insights - The article discusses the evolution of "Qiqiao Guozi" (巧果), a traditional food associated with the Qixi Festival in China, highlighting its transformation into a modern consumer product that appeals to contemporary tastes and preferences [1][2]. Group 1: Traditional Significance and Cultural Background - "Qiqiao Guozi," also known as "Qiqiao cakes," is a traditional food that symbolizes the Qixi Festival, where people pray for skillfulness and happiness [1]. - The preparation of "Qiqiao Guozi" involves traditional techniques, including hand-carving molds, which are part of the intangible cultural heritage in regions like Shandong, Jiangsu, and Zhejiang [1][5]. Group 2: Modern Innovations and Consumer Appeal - The traditional ingredients of "Qiqiao Guozi" have been innovated with new flavors, shapes, and materials, making it a popular item in the Qixi consumer market [2]. - Various brands, such as Beijing's "Daoxiangcun" and Weihai's "Jinmaidou," have introduced unique fillings and designs, appealing to different consumer demographics, including children and the elderly [2][5]. Group 3: Expanding Consumption Scenarios - "Qiqiao Guozi" has transcended its traditional role, being incorporated into various consumer experiences, such as baking classes and themed activities in tourist spots [5]. - Cross-industry collaborations, such as pairing "Qiqiao Guozi" with coffee or tea, have emerged, attracting younger consumers and creating new social media trends [7]. Group 4: Economic Impact and Industry Growth - The production and sale of "Qiqiao Guozi" have stimulated various sectors, including raw material supply, mold manufacturing, retail, and cultural tourism, contributing to the overall growth of the holiday economy [7].