Workflow
美团浣熊食堂开放加盟,投资门槛约150万
Xin Lang Ke Ji·2025-08-27 03:19

Core Insights - Meituan has launched a partner recruitment initiative for its centralized takeout kitchen brand "Raccoon Kitchen," initially limited to five cities: Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou [1][2] - The company plans to invest in the establishment of 1,200 "Raccoon Kitchen" locations across the country over the next three years, following a successful trial operation that began in July [1] Investment Requirements - Partners are required to have an initial investment of approximately 1.5 million yuan per store, with at least 1 million yuan in cash or asset proof [1] - Partners must secure locations in popular takeout districts, with a building area of 500-1,000 square meters and a remaining lease term of no less than eight years [1] Operational Structure - The partnership model for "Raccoon Kitchen" differs from traditional franchise models, where partners are responsible for securing locations, renovation, and assisting with necessary permits for incoming food vendors [2] - Meituan will handle recruitment, pricing, marketing, on-site management, and training, while the basic salary for store managers will be covered by the partners [2] Financial Incentives - Meituan has introduced promotional policies to waive or limit certain fees for partners during the initial recruitment phase [1]