Di Yi Cai Jing·2025-08-27 03:29Core Viewpoint - A "degree reduction competition" is quietly unfolding in the liquor industry, reflecting the industry's anxiety and adjustments in response to changing consumer preferences [1][3]. Industry Trends - Recently, four companies have announced the launch of low-alcohol liquor products, with alcohol content decreasing progressively, indicating a trend towards lower alcohol content in the industry [3][4]. - The introduction of low-alcohol products is accompanied by modern packaging and online sales strategies, aiming to attract consumers through celebrity endorsements [3][4]. Consumer Behavior - The shift towards low-alcohol liquor is a response to the changing preferences of younger consumers, who prioritize taste and health characteristics over traditional high-alcohol content [4][5]. - The core consumer group for liquor is undergoing a generational shift, with younger consumers showing a preference for beverages like beer, fruit wine, and cocktails, which collectively account for over 40% of consumption [5][6]. Market Potential - The low-alcohol liquor market is projected to reach a scale of 740 billion yuan by 2025, indicating significant growth potential for companies that adapt to this trend [5][6]. - Companies like Luzhou Laojiao have reported that lower-alcohol products contribute significantly to their sales, suggesting a positive market response to these offerings [5][6]. Production Challenges - Producing low-alcohol liquor presents technical challenges, requiring higher quality base and flavoring spirits, which can increase production costs [4][6]. - The industry must balance the reduction of alcohol content with maintaining the traditional flavor profile of liquor, necessitating advanced production techniques [4][6].