ZENGAME(HK:02660) Xin Lang Cai Jing·2025-08-27 03:41Core Viewpoint - Zenyou Technology (02660.HK) reported strong mid-year results for the six months ending June 30, 2025, with total revenue of approximately RMB 709.1 million and a net profit of about RMB 182.8 million, maintaining a high gross margin of approximately 51.3% and a net profit margin of around 25.8% [3][4]. Business Progress - The newly launched casual game "Fishing Master" saw a remarkable year-on-year revenue increase of 162%, contributing approximately RMB 102.8 million to the casual and other games segment [4]. - The flagship game "Sichuan Mahjong" remains popular, consistently ranking in the top five of China's iOS desktop game sales charts, with innovative gameplay updates such as the "Journey to the West" feature enhancing player engagement [4][5]. - The company is actively investing in AI technology, enhancing game quality and player experience through AI-driven art creation tools and personalized opponent systems [5]. Outlook - Zenyou Technology maintains a cautiously optimistic outlook for the industry, focusing on long-term operations of premium games and enhancing player experiences in the second half of 2025 [6]. - The company aims to cultivate AI talent to support innovative development and improve operational efficiency, while also accelerating overseas business expansion to capture new market growth opportunities [6].