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安踏体育(02020)拟与MUSINSA成立合资公司,共同营运韩国时装业务
智通财经网·2025-08-27 05:00

Group 1 - Anta Sports has entered into a joint venture agreement with MUSINSA Co., Ltd. to operate Korean fashion businesses in mainland China, Hong Kong, and Macau, with Anta holding 40% and MUSINSA holding 60% of the equity [1] - The collaboration reflects Anta's core strategy of "single focus, multi-brand, globalization" and aims to explore the integration of sports and fashion to meet the diverse consumption needs of young consumers [1] - Anta plans to leverage its unique advantages in "brand + retail" and extensive experience in the footwear and apparel industry to empower the joint venture's business development [1] Group 2 - MUSINSA is one of the largest fashion platform companies in South Korea, with a diverse brand portfolio including MUSINSA, 29CM, EMPTY, and SOLDOUT [2] - MUSINSA's own brand, MUSINSA STANDARD, has been selected to design and supply uniforms for the South Korean delegation at the 2024 Paris Olympics [2] - Since 2021, MUSINSA has expanded its offline retail presence in South Korea to enhance consumer interaction and shopping experience, leading to rapid growth [2]